Topical Map is a content network design based on semantics for achieving the topical authority state by including overall macro contexts and semantics with publication frequency. It organizes content into interconnected topics to cover all relevant areas comprehensively, enhancing SEO and user engagement.
All the concepts mentioned in this article are directly borrowed from Koray Tuğberk GÜBÜR.
Components of a Topical Map
A topical map consists of three main sections:
- Root Section
- Core Section
- Outer Section
What is the Root Section?
Root Section is the central topic or entity around which the entire topical map is built. It anchors all related content and ensures a clear focus.
What is the Core Section?
Core Section is the unification of the source context with the central search intent, focusing on a specific main attribute of the central entity. This section is denser and connects the macro-context and micro-context of every content brief.
What is the Outer Section?
Outer Section is to improve the overall historical data and increase overall topical relevance and contextual consolidation of the web source for the specific entity. It focuses on minor attributes and propagates trust and quality signals to the core section with links or linkless connections.
How to Create a Topical Map
Creating a topical map involves several steps:
- Identify the Central Entity and Search Intent
- Define the Source Context
- Organize Content into Root, Core, and Outer Sections
Step 1: Identify the Central Entity and Search Intent
The central entity is the main topic around which the content will revolve. The central search intent is the primary goal or need that users have when searching for information about this entity.
Step 2: Define the Source Context
Source context is the purpose of your website or business. For example, if you're providing visa consultancy, your source context revolves around helping users understand and obtain visas.
Step 3: Organize Content into Root, Core, and Outer Sections
Structure your content into the three sections of the topical map. See an example of a raw topical map for Germany visa consultancy below (Created by: Koray Tuğberk GÜBÜR).
Root Section: Central Entity
- Germany
Core Section: Directly Related Topics
- Germany visa
- Germany residence permit
- What are the types of Germany passport stamp?
- What is Germany work permit and how to get it?
- Germany citizenship procedures
- What is Germany family reunification visa and how to get it?
- What is Germany family visit visa and how to get it?
- What is Germany culture visa and how to get it?
- What is Germany D type visa?
- What is German immigration registration, how is it done?
- What is Germany work visa and how to get it?
- What is the Germany visa types by number of entry?
- What is Germany C type visa?
- What is Germany tourist visa and how to get it?
- What is Germany transit visa?
- What is Germany student visa and how to get it?
- Germany lover visa
- Germany job seeker visa
- Germany worker visa
- Germany consular
- German embassy Ankara
- German Consulate General Istanbul
- German Consulate General Izmir
- Honorary Consulate of Germany in Bursa
- Honorary Consulate of Germany in Antalya
- Honorary Consulate of Germany in Trabzon
- German Consulate visa procedures
- German Immigration Law
- German language school visa
- Germany under 18 visa
- Setting up a company in Germany
- Studying at university in Germany
- Postgraduate in Germany
Outer Section: Indirectly Related Topics
- Language schools in Germany
- Life in Germany
- Germany religion
- Germany climate
- Germany politics
- Germany geography
- Germany crime rate
- Germany singers
- Germany literature
- Germany cinema
- Germany celebrities
- Germany population
- Germany culture
- Germany architecture
- Germany blue card
- Germany economy
- Getting from Berlin Airport to the city
- Germany flag
- Germany drinks
- Germany cuisine
- Germany history
- Germany job opportunities
Example: Raw Topical Map for “Germany Visa” (Created by: Koray Tuğberk GÜBÜR)
Root Section
- Germany
Core Section
- Germany visa
- Germany residence permit
- What are the types of Germany passport stamp?
- What is Germany work permit and how to get it?
- Germany citizenship procedures
- What is Germany family reunification visa and how to get it?
- What is Germany family visit visa and how to get it?
- What is Germany culture visa and how to get it?
- What is Germany D type visa?
- What is German immigration registration, how is it done?
- What is Germany work visa and how to get it?
- What is the Germany visa types by number of entry?
- What is Germany C type visa?
- What is Germany tourist visa and how to get it?
- What is Germany transit visa?
- What is Germany student visa and how to get it?
- Germany lover visa
- Germany job seeker visa
- Germany worker visa
- Germany consular
- German embassy Ankara
- German Consulate General Istanbul
- German Consulate General Izmir
- Honorary Consulate of Germany in Bursa
- Honorary Consulate of Germany in Antalya
- Honorary Consulate of Germany in Trabzon
- German Consulate visa procedures
- German Immigration Law
- German language school visa
- Germany under 18 visa
- Setting up a company in Germany
- Studying at university in Germany
- Postgraduate in Germany
Outer Section
- Language schools in Germany
- Life in Germany
- Germany religion
- Germany climate
- Germany politics
- Germany geography
- Germany crime rate
- Germany singers
- Germany literature
- Germany cinema
- Germany celebrities
- Germany population
- Germany culture
- Germany architecture
- Germany blue card
- Germany economy
- Getting from Berlin Airport to the city
- Germany flag
- Germany drinks
- Germany cuisine
- Germany history
- Germany job opportunities
This structured approach ensures that your content is comprehensive, relevant, and highly optimized for search engines, helping you achieve higher rankings and better user engagement.
What is a Topical Map?
A Topical Map is a content network design based on semantics for achieving topical authority, including overall macro contexts and semantics with publication frequency. It organizes content into interconnected topics to cover all relevant areas comprehensively.
What are the main sections of a Topical Map?
A Topical Map consists of three main sections: Root Section, Core Section, and Outer Section. These sections help structure content around the central entity and its related topics.
How does the Core Section differ from the Outer Section in a Topical Map?
The Core Section focuses on directly related topics and unifies the source context with the central search intent. The Outer Section covers indirectly related topics to improve overall topical relevance and historical data.
Why is the Root Section important in a Topical Map?
The Root Section anchors all content around the central entity, ensuring a clear focus and guiding the organization of related topics throughout the map.
How can a Topical Map improve SEO?
A Topical Map improves SEO by creating a comprehensive, semantically organized content network. This enhances relevance, user engagement, and search engine rankings through interconnected and contextually rich content.
